I design experiences that make sense.
Because most things in tech don’t.

I design experiences that make sense. Because most things in tech don’t.

I design experiences that make sense. Because most things in tech don’t.

I’m Dandy — Product & CX Designer.
I fix messy journeys for teams across Indonesia, SEA, and Europe. If the experience feels smoother than before, that’s usually my fault.

I’ve helped companies like Telkomsel, XL, Binar Academy, RMA SG, Booking Ninja’s, Payever GmbH, ITMG Tbk, Mandiri, BRI and few others—I’ve worked with teams who trust design enough to let me fix what wasn’t working.

Services

About

What I do

I design digital products and customer experiences that bring clarity to complex problems.
Helping teams shape app, web, and service journeys into something people can actually understand—and enjoy using.

My background

I’ve spent the last 6+ years designing for teams across Indonesia, SEA, and Europe.
From telecom and fintech to SaaS and HRMS, I’ve helped companies scale their products, streamline their UX, and build experiences that feel modern and intentional.

My approach

Good design starts with understanding people.
I listen closely, simplify aggressively, and turn fragmented journeys into clear, intuitive flows—balancing user needs with business realities.

Career

2025 — Now, Experience Design Consultant, Telkomsel

2021 — 2024, Lead Product Designer, Itommey Group

2022 — 2022, UI/UX Mentor, Binar Academy

2021 — 2021, Product Designer, Manusia Tech SG

2019 — 2021 UX Researcher & UI Designer, ePelajar.id

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