I’m Dandy — Product & CX Designer.
I fix messy journeys for teams across Indonesia, SEA, and Europe. If the experience feels smoother than before, that’s usually my fault.
I’ve helped companies like Telkomsel, XL, Binar Academy, RMA SG, Booking Ninja’s, Payever GmbH, ITMG Tbk, Mandiri, BRI and few others—I’ve worked with teams who trust design enough to let me fix what wasn’t working.
Selected Works
Services
About
What I do
I design digital products and customer experiences that bring clarity to complex problems.
Helping teams shape app, web, and service journeys into something people can actually understand—and enjoy using.
My background
I’ve spent the last 6+ years designing for teams across Indonesia, SEA, and Europe.
From telecom and fintech to SaaS and HRMS, I’ve helped companies scale their products, streamline their UX, and build experiences that feel modern and intentional.
My approach
Good design starts with understanding people.
I listen closely, simplify aggressively, and turn fragmented journeys into clear, intuitive flows—balancing user needs with business realities.
Career
2025 — Now, Experience Design Consultant, Telkomsel
2021 — 2024, Lead Product Designer, Itommey Group
2022 — 2022, UI/UX Mentor, Binar Academy
2021 — 2021, Product Designer, Manusia Tech SG
2019 — 2021 UX Researcher & UI Designer, ePelajar.id









